Main » 2012 » October » 27 » Facebook Sued Over Ads For Fake NFL Jerseys
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Facebook Sued Over Ads For Fake NFL Jerseys
A firm that sells official National Football League apparel has sued Facebook
for allegedly displaying ads for counterfeits. "Facebook did not take any
measures to curb or stop the placement of fraudulent and illegal ads on its
website, opting instead to develop revenues by adding additional counterfeiters
each day to its roster of advertisers," Krystal's NFL Shoppe alleges in the
complaint, filed recently in U .Eagles
Jersey Cheap.S. District Court in New Mexico. The company is
hoping to bring a category-action for all retailers and wholesalers of official
NFL clothing .Cheap NFL
Jerseys. Krystal's argues that Facebook is a bit more compared to a "passive
party" towards ads as the company allegedly "employs sophisticated data mining
technology to assist the counterfeiters." Specifically, Facebook allegedly helps
the counterfeiters to target ads towards same users who might otherwise purchase
the official products. In some instances, ads for official, relatively pricey,
football jerseys are shown on the same page as ads for that far cheaper fakes,
Krystal's alleges. "If consumers believe -- albeit mistakenly -- that they'll
order the official NFL jersey for $22, instead of the [manufacturers' suggested
retail price] of $100 -- they're going to understandably opt for the cheaper
jersey," Krystal argues. "A material area of the willingness to simply click
such ads would be the credibility that may be presented to the counterfeiters
via their association with Facebook .Raiders
Jersey Cheap." Krystal's also named ad shop adSage and
ecommerce company DHGate.com as defendants. Krystal's alleges that each one
companies are violating the government false advertising law and a New Mexico
unfair practices law. A Facebook spokesperson says the way it is is without
merit understanding that the corporation will defend itself vigorously. Other
Web companies sued for displaying problematic ads have gotten mixed brings about
court .Cheap
Nike Elite NFL Jerseys. The ad network AdKnowledge recently lost an offer to
dismiss a lawsuit alleging who's duped consumers by helping develop deceptive
online ads. Therefore, U.S. District Court Judge Denise Casper ruled that
dismissal before trial would be premature, because AdKnowledge allegedly
"partnered" with companies that lured users into subscribing to paid memberships
in poster clubs. Those clubs sent members two posters on a monthly basis for
just a $29 .Giants
Jersey Cheap.99 recurring fee. But Google defeated a lawsuit
during the past year alleging which the company displayed fraudulent ringtone
ads. If that's the case, U.S. District Court Judge Jeremy Fogel in San Jose
ruled that this federal Communications Decency Act immunizes Google from
liability for pay-per-click ads created from the AdWords platform. The
Communications Decency Act says that Web companies aren't answerable for how
their platforms are used by businesses. That law doesn't immunize Web companies
from intellectual property claims, but Krystal's didn't specifically accuse
Facebook of infringing trademark or copyright.
